After all, knowledge is the first step towards prevention. By partnering with healthcare professionals, environmental experts, global organizations with employees in the heat, local governments, and community leaders, we are spearheading campaigns that educate the public about the dangers of extreme heat and how to perform any activity in it safely. We're not just creating products we're cultivating education, awareness and assets through an entire heat-safety ecosystem, bringing an end-to-end platform to market for everyone who wants to offer the Heat Health category to their constituents or customers. Our dedication to research and innovation of improving performance and safety through the MISSION Heat Lab at the Korey Stringer Institute at UCONN, home of the Heat Safety & Performance Coalition, has been unwavering, and we have consistently evolved our products to ensure they meet the highest standards of quality and efficacy. Our products aren't only about convenience they're about comfort, safety, efficiency, and performance in the heat - resulting in better health outcomes for everyone young and old. Not only has MISSION been at the forefront of expertise, educating consumers and workers on the impact of heat to their health, but we've proven that we can improve wellness and performance outcomes along the way. Whether you're a construction worker under the midday sun, an athlete training in the peak of summer, or simply someone enjoying an outdoor picnic, Heat Health should be your paramount concern. We call it purposeful profits our calling our MISSION. We are not just in the business of providing wearable cooling innovations from head-to-toe we are committed to pioneering solutions that genuinely make a difference in people’s lives. market leader in Heat Health for over a decade, MISSION is acutely aware of these challenges and creating practical solutions that work. Given this backdrop, it becomes crystal clear that paying attention to the heat is not only about staying cool-it's about preserving and protecting our health in it.Īs the U.S. Economy over $100 Billion per year in losses. The heat can lead to cognitive decline, long-term organ damage and dramatically impacts productivity, costing the U.S. These same consumer segments - who are also key growth segments for major companies in the United States - also have a higher likelihood of having certain medical conditions that are further impacted by the heat - like diabetes and others. Extreme heat disproportionately impacts Hispanic and Black workers in the U.S., with a 91% and 51% increased likelihood of death from heat-related illnesses respectively. Agricultural workers are over 20x more likely to die of a heat related illnesses than the general population. The astronomical risks associated with heat can lead to long-term complications and even fatalities, as evident by the dramatic impact of heat on workers as the #1 cause of exertion-related deaths, and #3 cause overall. Dehydration, heat exhaustion, and heat stroke are just the tip of the iceberg when it comes to heat-related health threats. Individuals with obesity, heart disease, diabetes, autoimmune disorders, or respiratory conditions are at heightened risk during extreme heat events. Heat doesn’t just make you feel sweaty and uncomfortable it exacerbates existing co morbidities and pre-existing conditions. Heat waves in Europe killed over 61,000 people last summer and extreme heat accounts for nearly 489,000 deaths per year worldwide. While this statistic paints a grim picture of the future of heat, the implications for our health are even more alarming.Īccording to the Centers for Disease Control and Prevention (CDC), high temperatures kill more Americans than all other weather-related disasters combined. The National Oceanic and Atmospheric Administration reported that over 85% of the United States experienced temperatures above average and 2023 recorded increases in every measurable characteristic of heat waves since 1960. But beyond the sweltering discomfort and impact to performance, there's an urgent lesson to be learned about heat and its profound impact on our health. As the summer sun beat down on us with a vengeance this year, the world experienced record-breaking heat waves, driving home the realities of the risks from increasing temperatures.
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